Sparkling Ice Launches Campaign Featuring NBA MVP Kevin Durant

Sparkling Ice has kicked off a campaign featuring Kevin Durant, the Oklahoma City Thunder forward and 2014 NBA MVP. The brand, which announced the partnership with Durant in July, is describing the initial digital advertising as “preliminary” to a full-blown campaign to launch in 2015 and run during the 2014-15 NBA season. The creative for … Continued

Sparkling ICE Announces First Kevin Durant Advertising Campaign

In July, the fastest-growing sparkling flavored water beverage brand in the U.S. signed an endorsement agreement with Oklahoma City Thunder star Kevin Durant.  The company, Sparkling ICE, took its time to activate surrounding its contractual relationship with the 2014 NBA Most Valuable Player.  Four months later, it has announced a brand new advertising campaign featuring Durant … Continued

Sparkling ICE Teams with Kevin Durant

Sparkling ICE, part of the Talking Rain Beverage Company portfolio, announced the launch of a new advertising campaign featuring Oklahoma City Thunder superstar and 2014 NBA MVP Kevin Durant. As part of a recently announced partnership initiated by Durant, a long-time fan of the brand, “The Bold and the Best” celebrates Durant’s career, both on … Continued

Sparkling Ice teams up with NBA MVP in new ad campaign

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as … Continued

Sparkling ICE and Kevin Durant Team Up for Ad Campaign

Seattle, WA (October 31, 2014) – Sparkling ICE®, part of the Talking Rain® Beverage Company portfolio, announced today the launch of a new advertising campaign featuring Oklahoma City Thunder superstar and 2014 NBA MVP Kevin Durant. As part of a recently announced partnership initiated by Durant, a long-time fan of the brand, “The Bold and … Continued

NACS Video: Here’s Why Sparkling Ice Launched Tea

While the announcement that Sparkling Ice would be launching a new tea brand took many by surprise right before the NACS (Natural Association of Convenience Stores) Show in Las Vegas, it wasn’t a secret that the brand was tinkering with innovation. The real trick was the speed with which the first sub-line of one of … Continued

TalkingRain unveils Sparkling Ice Tea line

TalkingRain Beverage Co., Preston, Wash., unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea. Available in Raspberry Tea, Lemon Tea and Peach Tea flavors, the lineup features a blend of brewed black tea, green tea and fruit juice. Like the rest of the Sparkling Ice portfolio, Sparkling Ice Teas do not … Continued

Sparkling Ice Brings ‘Dragon’ to Walmart

Preston, Wash. — TalkingRain Beverage Co. executed its first fully integrated path-to-purchase initiative for its Sparkling Ice bottled water this summer, partnering with DreamWorks Animation for a Walmart-centric campaign that leveraged the theatrical release of “How to Train Your Dragon 2.” The beverage company worked with IRI data to better understand the Walmart shopper, working … Continued

Sparkling Ice Breaker: 5 Questions with Talking Rain CEO Kevin Klock

Talking Rain built its business steadily over several years and then seemed to explode on the world in 2012 with news that its pioneering sparkling water brand, Sparkling Ice, already was a nine-figure company that had stolen a march on big-beverage giants and created a vibrant new better-for-you beverage category all by itself. Attracting soft-drink … Continued

Jay Z’s Roc Nation signs Kevin Durant to endorse Sparkling Ice drink

By Matt Moore | NBA writer ESPN reports that Oklahoma City Thunder star Kevin Durant has inked a new endorsement deal, this time with Sparkling Ice, a zero-calorie drink. Kevin Durant has signed another major endorsement deal since switching agents to Jay Z’s Roc Nation Sports. The Oklahoma City Thunder forward signed a deal Monday to endorse Sparkling Ice, a zero calorie … Continued