Sparkling ICE Adds Robinson Cano as Brand Ambassador
NEW YORK (February 25, 2015) – Talking Rain Beverage Company, the makers of Sparkling ICE, are excited to welcome Seattle Mariner Robinson Cano to the Sparkling ICE family. A longtime fan of the leading Seattle-based beverage brand, Cano joins Sparkling ICE as a regional ambassador and partner in the Pacific Northwest area.
As part of this partnership, Sparkling ICE will work closely with Cano to support local charities and organizations, including the Seattle Rainier Valley Boys and Girls Club and the Seattle chapter of the Revive Baseball in Inner Cities (RBI) program.
“I’m excited to announce my partnership with Sparkling ICE because I love the product, but also because they care about the Seattle community and working with youth through their relationship with the Boys and Girls Club and their support of my RC22 Foundation,” said Cano.
About Roc Nation Sports
Roc Nation Sports, a division of Roc Nation, launched in spring 2013. The roster includes premiere athletes such as Robinson Cano, Skylar Diggins, Kevin Durant, Geno Smith, Victor Cruz, CC Sabathia, James Young, Hakeem Nicks, Dez Bryant, Ndamukong Suh, Rusney Castillo, Yoenis Cespedes, Todd Gurley, Wilson Chandler and Jaelen Strong. Roc Nation Sports focuses on elevating athletes’ career on a global scale both on and off the field by fully conceptualizing and executing marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy. Roc Nation Sports launched its boxing division, a full service promotional company, in August 2014 and has signed boxers including Andre Ward and Dusty Hernandez-Harrison.
About Sparkling ICE Beverages
Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible™. Combining naturally flavored mountain spring water, fruit juice, vitamins and antioxidants, Sparkling ICE offers a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple and new in 2014 Cherry Limeade and Strawberry Watermelon. Sparkling ICE Lemonades®, launched in 2013, are available in six refreshing flavors: Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, Lemonade with Tea, Peach Lemonade and Mango Lemonade. New in 2015 are Sparkling ICE Teas, which include Raspberry Tea, Lemon Tea, and Peach Tea flavors. Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visitwww.sparklingice.com.
Talking Rain, founded in 1987, has seen recent and unprecedented growth in the U.S. market, attributed to an increased focus on its Sparkling ICE brand. The Sparkling ICE beverage line was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success. The brand also received recognition in Nielsen’s “Breakthrough Innovation Awards” and Beverage World’s “Breakout Brand” features for 2013. Talking Rain was named Beverage Forum’s “Company of the Year” for 2013 and was recently recognized by Beverage World as their “2014 Liquid Refreshment Company of the Year.” CEO Kevin Klock was named “Person of the Year” in the BevNet “Best of 2013” Awards, and recently, the brand was honored by Inc. Magazine as part of the Fastest-Growing Private U.S. Companies list for 2014.
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