TalkingRain unveils Sparkling Ice Tea line
TalkingRain Beverage Co., Preston, Wash., unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea. Available in Raspberry Tea, Lemon Tea and Peach Tea flavors, the lineup features a blend of brewed black tea, green tea and fruit juice. Like the rest of the Sparkling Ice portfolio, Sparkling Ice Teas do not contain any calories.
“As we continue to develop exciting new flavors and line extensions for Sparkling Ice, customer satisfaction remains a top priority,” said Kevin Klock, president and chief executive officer of TalkingRain Beverage Co., in a statement. “Consumers are searching for refreshing beverage alternatives, and we noticed a largely untapped and growing category, which presented Sparkling Ice beverages with the opportunity to deliver a line of zero-calorie, sparkling teas.”
The Sparkling Ice Tea line follows the brand’s successful launch of Sparkling Ice Lemonades, which made their debut last summer.
The Sparkling Ice Tea line currently is available in test markets across the country, with a national rollout planned for January 2015. The teas are available in single-serve 17-ounce bottles as well as in a variety club pack.
TalkingRain Beverage Co. will be showcasing the new lineup at booth 2375 at the NACS Show in Las Vegas Oct. 7-10.
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