SEATTLE, Oct. 5, 2021 — This holiday season, with the launch of two seasonal flavors, Talking Rain Beverage Company, the maker of Sparkling Ice®, is spreading holiday cheer through its new initiative, Cheers to Giving. The Cheers to Giving campaign aims to celebrate non-profits that make a difference in their communities by inviting the organizations and its supporters to share stories of their impact, for a chance to be selected as one of three winning non-profits to receive a $50,000 donation from Talking Rain.
How it works: From October 1st through November 19th, 2021, Sparkling Ice fans can nominate a 501(c)(3) charity to receive one of three available donations. The three winning charities will be announced on or around December 15, 2021, and each will receive a $50,000 donation from Talking Rain. As a bonus, for each nomination, participants can earn Sparkling Ice Rewards points that can be redeemed for various prizes like Sparkling Ice branded items and more! To nominate a charity, visit www.sparklingice.com/cheerstogiving.
“We’re always inspired by the charitable work and the impact that our non-profits have every day in local communities across the country,” said Nina Morrison, Sr. VP of Community Experience at Talking Rain, maker of Sparkling Ice. “Through Cheers to Giving, we want to show our support and appreciation for charities nationwide, so they can continue to give back to those in need during the holiday giving season and beyond.”
Additionally, the brand is excited to announce the return of the popular Sparkling Ice Cranberry Frost flavor and debut its newest flavor for the holidays, Sparkling Ice Apple Cider. Available for a limited time at select retailers, Sparkling Ice Cranberry Frost will be sold in whimsical winter-themed multipacks as well as in single 17 oz. bottles. Sparkling Ice Apple Cider will be available in multi-packs and in 1L bottles, perfect for any holiday celebration.